More Than a Logo: The Story Behind The Carrollton Collection

What started as an appreciation for a logo has grown into a unique way for residents, families, and team members to show their Carrollton pride.

The Carrollton Collection is a custom apparel line created in collaboration with tasc Performance, a local, family-owned clothing company known for its proprietary bamboo blend fabrics.

The idea was sparked by Executive Director Jim Mathews, who believed The Carrollton of New Orleans logo deserved more than a place on stationery and signage. After sharing the concept with Cindy Andrews of tasc Performance, who serves on The Carrollton’s advisory board, the two developed a clothing collection that reflects the community’s spirit and sense of belonging. Over the past months, they carefully selected colors, styles, materials, and pricing designed for residents, families, and staff.

More than apparel, the collection is a visible expression of connection, community pride, and home.